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Smart tv Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Smart tv
The Global Media Intelligence Report 2023

The Global Media Intelligence Report 2023

Report
Oct 30, 2023

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time—and where they do it.

Digital Video Viewers, UK

CollectionSnapshot
Sep 20, 2023

Internet Users, by Activity, UK

CollectionSnapshot
Sep 20, 2023

Media Usage, UK

CollectionSnapshot
Sep 20, 2023
YouTube Bets on Long and Short Content to Right Its Ship

YouTube Bets on Long and Short Content to Right Its Ship

Report
Jul 18, 2023

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

A majority of US CTV households use smart TVs

A majority of US CTV households use smart TVs

Article
Jun 23, 2023

Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.

Global Media Intelligence 2022: Asia-Pacific

Global Media Intelligence 2022: Asia-Pacific

Report
Oct 20, 2022

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.

Global Media Intelligence 2022: Canada

Global Media Intelligence 2022: Canada

Report
Oct 20, 2022

The Canada coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.

Global Media Intelligence 2022: Central and Eastern Europe

Global Media Intelligence 2022: Central and Eastern Europe

Report
Oct 20, 2022

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.

Global Media Intelligence 2022: Latin America

Global Media Intelligence 2022: Latin America

Report
Oct 20, 2022

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, and Mexico.

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Global Media Intelligence 2022: Middle East and Africa

Global Media Intelligence 2022: Middle East and Africa

Report
Oct 20, 2022

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE).

Global Media Intelligence 2022: Southeast Asia

Global Media Intelligence 2022: Southeast Asia

Report
Oct 20, 2022

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Global Media Intelligence 2022: United States

Global Media Intelligence 2022: United States

Report
Oct 20, 2022

The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.

Global Media Intelligence 2022: Western Europe

Global Media Intelligence 2022: Western Europe

Report
Oct 20, 2022

The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.

The Global Media Intelligence Report 2022

The Global Media Intelligence Report 2022

Report
Oct 20, 2022

The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 44 key markets worldwide. With very few exceptions, this 2022 edition covers the same range of metrics we featured in 2021, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

Samsung’s smart TV telehealth strategy leaves the hospital for home

Samsung’s smart TV telehealth strategy leaves the hospital for home

Article
Oct 18, 2022

Are smart TVs the new telehealth frontier? Consumer electronics giants like Samsung are getting in on the shift to home-based healthcare with telehealth integrations.

Smart TV sales are recovering, but their ad dominance has dwindled

Smart TV sales are recovering, but their ad dominance has dwindled

Article
Aug 17, 2022

Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.

The Power of Google

The Power of Google

Report
Jul 21, 2022

Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Advertisers are losing $1 billion on CTV ads that run while TVs are off

Advertisers are losing $1 billion on CTV ads that run while TVs are off

Article
Jun 14, 2022

Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.

UK Digital Video Viewers 2022

UK Digital Video Viewers 2022

Report
Mar 29, 2022

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

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