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EMARKETER

Global Media Intelligence 2022: Southeast Asia

Report by Paul Briggs  |  Oct 20, 2022

The Global Media Intelligence Report 2022

A Reference Guide to Consumers’ Media Use in 44 Markets

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Table of Contents
What’s Inside
Key Points
Southeast Asia in Perspective
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.
Topics
Media Consumption
Southeast Asia
Table of Contents
What’s Inside
Key Points
Southeast Asia in Perspective
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Click the links to see each country’s charts for the following metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • In Southeast Asia, adoption of digital services and devices is generally tied to affluence and urban areas, which is reflected in GWI’s data set for the region.
  • Income diversity in the region is evident in ownership rates of many digital devices. With the exception of smartphones, which have a lower price point and are ubiquitous across the region, ownership of nice-to-have digital devices like smart TVs, tablets, and smart wristbands is lowest in Southeast Asia compared with all other regions tracked by GWI.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. Southeast Asia in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

authors

Paul Briggs

Contributors

Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor
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