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EMARKETER

Global Media Intelligence 2022: Middle East and Africa

Report by Christina Obolenskaya  |  Oct 20, 2022

The Global Media Intelligence Report 2022

A Reference Guide to Consumers’ Media Use in 44 Markets

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Table of Contents
What’s Inside
Key Points
Middle East and Africa in Perspective
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE).
Topics
Media Consumption
Middle East & Africa
Table of Contents
What’s Inside
Key Points
Middle East and Africa in Perspective
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Middle East and Africa (MEA) coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE). Click the links to see each country’s charts for the following metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • On a global scale, MEA ranks second for time spent on social and messaging. Internet users here spent an average of 3 hours, 5 minutes (3:05) per day using these services in H1 2022.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. Middle East and Africa in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

authors

Christina Obolenskaya

Contributors

Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor
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