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EMARKETER

Global Media Intelligence 2022: Central and Eastern Europe

Report by Christina Obolenskaya  |  Oct 20, 2022

The Global Media Intelligence Report 2022

A Reference Guide to Consumers’ Media Use in 44 Markets

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Table of Contents
What’s Inside
Key Points
Central and Eastern Europe in Perspective
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Topics
Media Consumption
Central & Eastern Europe
Table of Contents
What’s Inside
Key Points
Central and Eastern Europe in Perspective
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey. Click the links to see each country’s charts for the following metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • Smart products are slowly picking up steam. Turkey shows an affinity for smart home products; Poland prefers game consoles; Romania leads in smart TV ownership; the Czech Republic sports smartwatches; but Russia lags in overall smart device ownership.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. Central and Eastern Europe in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

authors

Christina Obolenskaya

Contributors

Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor
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