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EMARKETER

Global Media Intelligence 2022: Western Europe

Report by Paul Verna  |  Oct 20, 2022

The Global Media Intelligence Report 2022

A Reference Guide to Consumers’ Media Use in 44 Markets

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Table of Contents
What’s Inside
Key Points
Western Europe in Perspective
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.
Topics
Media Consumption
Western Europe
Table of Contents
What’s Inside
Key Points
Western Europe in Perspective
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK. Click the links to see each country’s charts for the following metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • While Western Europe is home to four of the world’s 10 largest economies by GDP, according to the World Bank, the region is not on the leading edge of digital media usage. Users across this culturally diverse swath of the continent range widely in their time spent with media activities, but collectively they lag every other region in time spent on mobile and social/messaging apps.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. Western Europe in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

authors

Paul Verna

Contributors

Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor
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