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Shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shopping

The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

Audio
Jan 02, 2026

On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

Audio
Dec 24, 2025

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail

Audio
Dec 10, 2025

On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.

Payments Trends to Watch in 2026

Payments Trends to Watch in 2026

Report
Dec 03, 2025

In 2026, stablecoins, agentic commerce, and AI-driven rewards will reshape the payments industry. Providers need to bet early or risk being sidelined by faster, cheaper, and more intuitive payment experiences.

Gen Z prefers people over pure AI

Gen Z prefers people over pure AI

Article
Nov 05, 2025

Worldwide Gen Z interns at Goldman Sachs favor no AI over AI-only assistance across most categories, with 54% rejecting AI altogether in creative work, according to an August Goldman Sachs survey.

Holiday shoppers are stressed—here’s how payment providers and retailers can respond

Holiday shoppers are stressed—here’s how payment providers and retailers can respond

Article
Nov 04, 2025

Holiday shoppers are stressed and overwhelmed, per Accenture’s 19th Annual Holiday Shopping Survey. And this is leading to lower conversion rates: 85% of consumers are likely to abandon their carts due to frustration or indecision, according to the survey. To best meet customer needs quickly, retailers can partner with providers like Checkout.com on its one-click checkout solution Flow Remember Me or PayPal-owned Honey as it integrates AI-powered product recommendations based on users’ conversations with chatbots.

US Cash-Back Credit Card Emerging Features Benchmark 2025

US Cash-Back Credit Card Emerging Features Benchmark 2025

Report
Oct 10, 2025

As credit card loyalty wanes, staying top-of-wallet is getting harder for issuers. Our fifth annual study dives into which emerging features will help cash-back credit card programs meet customers' growing expectations.

Retailers risk losing ground as genAI guides shopper decisions

Retailers risk losing ground as genAI guides shopper decisions

Article
Oct 02, 2025

GenAI is becoming an indispensable tool for shoppers looking to navigate the endless aisle that is ecommerce. Two-thirds of consumers who make a weekly online purchase regularly use genAI assistants like ChatGPT to inform their shopping decisions, according to a survey from ecommerce retention platform Yotpo. GenAI is in the early stages of transforming the customer journey, but it is no doubt becoming a front door to ecommerce. Retailers need to be prepared for a future when AI, not shoppers, are the primary visitors to their sites. Those who invest in AI-ready content, authentic reviews, and clear product data will lure tomorrow’s customers. Those that don’t risk fading into the background of the AI-driven marketplace.

Over half of consumers consider grocery prices a ‘major stress’

Over half of consumers consider grocery prices a ‘major stress’

Article
Sep 17, 2025

Nearly 9 in 10 US adults (88%) are stressed about grocery prices—including 53% who say food costs are a major source of stress—according to a July AP-NORC Center for Public Affairs Research survey. This news comes as food prices continue to go up. The US Consumer Price Index for food increased 0.5% in August MoM. Grocery prices, as measured by the food-at-home index, rose 0.6% from July and were up 2.7% YoY. Grocery stores may be the most visible flashpoint for consumers’ financial stress, but the ripple effects extend far beyond food. The financial strain is prompting fundamental shifts in how people shop, which all retailers will need to watch closely in the back half of the year.

Gearing up for Black Friday: Strategies for sales success

Article
Sep 12, 2025

Black Friday kicks off the holiday season, and standing out takes more than sharp promotions. Marketers are turning to AI-driven personalization and performance tools to deliver faster, smarter experiences that convert.

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From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

Audio
Sep 10, 2025

In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Google’s grip on search weakens as AI tools gain ground, reshape path to product discovery

Article
Sep 03, 2025

The news: Use of AI search tools is surging, which could soon spell trouble for Google’s market dominance. The share of consumers using of AI search tools on a daily basis doubled to 29% in August, per HigherVisibility’s 2025 How People Search Today report, up from 14% in February. Meanwhile, Google’s share of general information queries fell from 73% to 67%. Our take: Brands and marketers need to tailor their campaigns and strategies based on user intent. Those looking to attract new shoppers should invest in social media and AI search placements, while those focused on driving traffic for services or capturing high-intent buyers should prioritize Google, especially for initial discovery and location-based queries.

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

Audio
Aug 22, 2025

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Audio
Aug 07, 2025

In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian.

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Audio
Jul 18, 2025

In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. We also examine the expectations consumers have for engaging in person experiences. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Chief Client Strategy & Integration; President of Quad Agency Services, Tim Maleeny, and Vice President of Content, Suzy Davidkhanian. Listen everywhere you find podcasts and watch on YouTube and Spotify.

How consumer behavior is evolving for the holidays in 2025

Article
Jul 18, 2025

Holiday shoppers in 2025 aren’t cutting back—they’re prioritizing. According to new research from Inmar Intelligence, 82% of shoppers plan to cut back on everyday essentials to make room for gifts and experiences.

SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery

Article
Jul 11, 2025

Retailers and CPG brands may face challenges as President Donald Trump’s so-called “big, beautiful bill” takes effect, ushering in sweeping changes to the Supplemental Nutrition Assistance Program (SNAP).

Infopack: France 2025

Infopack: France 2025

Report
Jul 09, 2025

France’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Advertisers underestimate the in-store retail media opportunity

Article
Jun 09, 2025

Even though most retail dollars are spent in physical stores, experts say retail media dollars have been slow to meet those consumers

Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers

Audio
May 23, 2025

On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

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