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Samsung Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Samsung
AWS’ AI clearinghouse faces competition beyond Microsoft and Google

AWS’ AI clearinghouse faces competition beyond Microsoft and Google

Article
Apr 17, 2023

With Bedrock, Amazon courts an array of AI startups: The platform offers a smorgasbord of generative AI tools for enterprise. But moves by Databricks and Meta could take model training in-house.

The pandemic-era PC boom is over

The pandemic-era PC boom is over

Article
Apr 11, 2023

Apple’s MacBook mostly dodged holiday weakness a few quarters ago, but shipments fell 40.5% compared to the first three months of 2022. This trend could continue throughout the year.

Samsung’s genius chip pivot could help reverse its worst-in-a-decade slump

Article
Apr 10, 2023

Samsung has a golden opportunity to reverse its misfortune: Profits have plunged as inflationary pressures put its US expansion in jeopardy. Outdoing Nvidia on chips is a winning strategy.

Gen Z loves Apple, which should help tech giant expand its advertising business

Gen Z loves Apple, which should help tech giant expand its advertising business

Article
Feb 24, 2023

Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come

Wearables 2023

Wearables 2023

Report
Feb 24, 2023

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

Apple looking to ramp up in-house component design and production

Apple looking to ramp up in-house component design and production

Article
Jan 13, 2023

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

What’s next for the smartphone market?

Article
Dec 23, 2022

Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.

Q4 2022 Digital Video Trends

Q4 2022 Digital Video Trends

Report
Dec 20, 2022

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Apple, AMD, and Nvidia accelerate TSMC’s US chip expansion

Apple, AMD, and Nvidia accelerate TSMC’s US chip expansion

Article
Dec 02, 2022

US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.

TSMC’s Arizona plant could accelerate production of high-end chips

TSMC’s Arizona plant could accelerate production of high-end chips

Article
Nov 22, 2022

TSMC commits to building high-end chips in US: The global chip production landscape could shift as fabs find homes in US cities, but economic uncertainty could pause expansion plans.

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Western Europe Digital Video 2022

Western Europe Digital Video 2022

Report
Nov 14, 2022

Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.

US Connected TV Advertising Forecast 2022

US Connected TV Advertising Forecast 2022

Report
Nov 10, 2022

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.

The top 6 US mobile health apps

The top 6 US mobile health apps

Article
Nov 09, 2022

Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.

Advanced TV 2022

Advanced TV 2022

Report
Oct 18, 2022

These days, more TV inventory is addressable than not. But even as streaming audiences expand and technology advances, fragmentation of inventory and data is proving a barrier to success for advanced TV advertisers.

Samsung’s smart TV telehealth strategy leaves the hospital for home

Samsung’s smart TV telehealth strategy leaves the hospital for home

Article
Oct 18, 2022

Are smart TVs the new telehealth frontier? Consumer electronics giants like Samsung are getting in on the shift to home-based healthcare with telehealth integrations.

5 pitfalls of today’s TV landscape and how to avoid them | Sponsored Content

Article
Oct 10, 2022

Nearly a quarter of TV viewers no longer watch linear TV—they’re flocking to other options like ad-supported video-on-demand. Today’s advertisers must understand the nuances of the landscape to effectively reach customers.

Roundup: The latest developments in chips and semiconductors

Article
Oct 05, 2022

Positive movement in the chip sector: Samsung aims for 2 nanometer chips, Intel tries its luck with GPUs, and Micron plans to invest $100 billion in a New York factory.

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Report
Sep 29, 2022

Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.

Samsung looks to drive growth in India with two co-brand credit cards

Samsung looks to drive growth in India with two co-brand credit cards

Article
Sep 27, 2022

The two co-brand Visa credit cards can help increase customer loyalty for Samsung and bolster Axis Bank’s market share.

Post-pandemic decline hits wearables segment

Post-pandemic decline hits wearables segment

Article
Sep 23, 2022

Smartwatches and fitness trackers face slump: Rising inflation, economic uncertainty, and slowing innovation are ending pandemic-era hyper-growth as the segment matures.

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