Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Samsung Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Samsung
OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

Google challengers rise as Perplexity makes deal with Motorola

Article
Apr 22, 2025

Perplexity eyes smartphone deals to challenge Google’s mobile search dominance: With Motorola on board and Samsung talks underway, Perplexity’s AI could replace Google Gemini on Android phones

Apple plans foldable iPhone, thanks to Samsung’s hardware

Article
Apr 15, 2025

Leaning on Samsung’s display tech, Apple’s $2,000 foldable may bridge device types but risks flopping if consumers see it as an overpriced gimmick.

Report excerpt: Consolidation, emerging form factors drive smart wearable adoption

Report excerpt: Consolidation, emerging form factors drive smart wearable adoption

Article
Mar 07, 2025

Wearables will surpass 100 million users this year as AI advancements push adoption to nearly 40% of adults, marking a shift from niche tech to mainstream.

Visa’s Tap to Phone is reshaping the POS landscape

Article
Mar 04, 2025

The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot

Honor’s $10 billion bet to challenge Apple, Google, and Samsung in AI devices

Article
Mar 03, 2025

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

T-Mobile and Perplexity's AI phone faces crowded market, uncertain interest

T-Mobile and Perplexity's AI phone faces crowded market, uncertain interest

Article
Mar 03, 2025

Its partnership with Perplexity aims to create an action-oriented AI smartphone, but market competition and questionable demand makes this a risky venture.

US Wearables Forecast 2025

US Wearables Forecast 2025

Report
Mar 03, 2025

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

Report
Feb 28, 2025

US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

Minimal Phone wants to simplify tech for hesitant consumers

Article
Feb 07, 2025

The Blackberry-esque device offers an e-ink display and physical keyboard but faces delays and a lack of FCC approval.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Last year’s housing market was bad. Housing-related retailers probably won’t catch a break this year

Last year’s housing market was bad. Housing-related retailers probably won’t catch a break this year

Article
Jan 27, 2025

Existing home sales fell to the lowest level since 1995 last year: Conditions likely won’t improve much this year, which could spell trouble for housing-related retailers.

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Article
Jan 24, 2025

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

3 retail trends from CES 2025: Shoppable TV, personalized beauty, and smart glasses

Article
Jan 14, 2025

This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.

Smartphone market rebounds, with Samsung and genAI features in the lead

Smartphone market rebounds, with Samsung and genAI features in the lead

Article
Jan 14, 2025

Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.

Instacart’s latest partnerships will help diversify its retail and advertising businesses

Article
Jan 08, 2025

Instacart announces slew of partnerships to combat slowing growth: The delivery platform is adding new retail partners and expanding its ad reach.

Generative AI Trends to Watch in 2025

Generative AI Trends to Watch in 2025

Report
Jan 07, 2025

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

Mobile gaming’s dominance pushes platforms to adapt

Mobile gaming’s dominance pushes platforms to adapt

Article
Dec 27, 2024

Mobile-first gaming leads the charge into 2025: Smartphones and portable consoles are reshaping gaming as enhanced hardware makes premium mobile games a competitive force.

Slimmer, health-tracking AI wearables are dominating consumer demand

Slimmer, health-tracking AI wearables are dominating consumer demand

Article
Dec 26, 2024

Keep it simple, smart, and familiar: Forget futuristic pendants and pins—AI wearables that look like regular gear but pack powerful features will be the ones capturing market share in 2025.

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Article
Dec 23, 2024

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Google and Samsung team up to democratize mixed reality and revive the metaverse

Google and Samsung team up to democratize mixed reality and revive the metaverse

Article
Dec 12, 2024

With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or