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Samsung Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Samsung

Samsung’s new video game hub could finally popularize game streaming on TVs

Article
Jan 05, 2022

Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

Smart Home Forecast 2021

Smart Home Forecast 2021

Report
Dec 21, 2021

The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

Q4 2021 Digital Video Trends

Q4 2021 Digital Video Trends

Report
Dec 17, 2021

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

Insider Intelligence’s US Video Trends to Watch in 2022

Insider Intelligence’s US Video Trends to Watch in 2022

Report
Dec 07, 2021

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

US Connected TV Advertising 2021

US Connected TV Advertising 2021

Report
Nov 18, 2021

Connected TV ad spending continues to expand substantially.

US Remote Patient Monitoring Forecast 2021

US Remote Patient Monitoring Forecast 2021

Report
Nov 05, 2021

The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.

Canada Mobile Payments Forecast 2021

Canada Mobile Payments Forecast 2021

Report
Oct 29, 2021

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

What NBCUniversal's declaration of independence means for the future of TV measurement

Article
Aug 25, 2021

Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.

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TV Ad Measurement 2021

TV Ad Measurement 2021

Report
Aug 19, 2021

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

Nearly a third of all US media time will be on mobile this year

Nearly a third of all US media time will be on mobile this year

Article
Jun 15, 2021

As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

Report
May 21, 2021

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

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