Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.
In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.
The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
Connected TV ad spending continues to expand substantially.
The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.
Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.
As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.
Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.
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