Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

eMarketer senior forecasting director Monica Peart shares our growth estimates for retail in South Korea and the factors that led to our revised forecast. Watch now.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.