Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →AI is the top tool content teams are reaching for to speed up production in 2026
Article |
Mar 26, 2026
Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Article |
Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
Article |
Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
Article |
Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
Article |
Mar 25, 2026
New Balance’s expansion showcases retail's embrace of resale
Article |
Mar 25, 2026
Easter spending to hit record $24.9 billion amid inflationary pressures
Article |
Mar 25, 2026
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
Article |
Mar 25, 2026
AWS develops AI agents to automate sales workflows after mass layoffs
Article |
Mar 25, 2026
Smarter tools, slower decisions: The hidden cost of AI adoption
Article |
Mar 25, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Western Europe Digital Video 2022
Inflation Won’t Dent Steady Growth in Viewers
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Weigh on the Market
Growth Slows After 2020’s Sharper Rise
Digital Video Viewing’s Move Into Mobile and CTV
Subscription Video: Making Steady Gains Despite Economic Gloom
Major Platforms Take the Lion’s Share of Audiences
The Video Landscape Will Get More, Not Less, Complex
What Does This Forecast Mean for Marketers in Western Europe?
Read Next
Sources
Media Gallery
About This Report
Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Weigh on the Market
Growth Slows After 2020’s Sharper Rise
Digital Video Viewing’s Move Into Mobile and CTV
Subscription Video: Making Steady Gains Despite Economic Gloom
Major Platforms Take the Lion’s Share of Audiences
The Video Landscape Will Get More, Not Less, Complex
What Does This Forecast Mean for Marketers in Western Europe?
Read Next
Sources
Media Gallery
Executive Summary
The pandemic fueled a bigger-than-expected increase in video viewing in 2020, and that audience is still growing. But given sharp rises in the cost of living, some consumers in Western Europe are cutting back on subscription video services.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How many people in Western Europe regularly watch digital video, and how many do so on mobile devices?
- Which are the most popular free and paid-for video platforms in Western Europe?
- How can advertisers adjust to the market turbulence?
WHAT’S IN THIS REPORT? Our latest forecast for digital video viewers in Western Europe, including breakouts by age for France and Germany. Plus, a look at the top platforms serving the region.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Nearly 80% of internet users in Western Europe already watch digital video at least monthly. In 2025, that audience will number 300.1 million.
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Weigh on the Market
Growth Slows After 2020’s Sharper Rise
Digital Video Viewing’s Move Into Mobile and CTV
Subscription Video: Making Steady Gains Despite Economic Gloom
Major Platforms Take the Lion’s Share of Audiences
The Video Landscape Will Get More, Not Less, Complex
What Does This Forecast Mean for Marketers in Western Europe?
Read Next
Sources
Media Gallery
About This Report
Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Weigh on the Market
Growth Slows After 2020’s Sharper Rise
Digital Video Viewing’s Move Into Mobile and CTV
Subscription Video: Making Steady Gains Despite Economic Gloom
Major Platforms Take the Lion’s Share of Audiences
The Video Landscape Will Get More, Not Less, Complex
What Does This Forecast Mean for Marketers in Western Europe?
Read Next
Sources
Media Gallery
authors
Karin von Abrams
Contributors
- Alina Brentnall
- Senior Researcher
- Iwona Drapala
- Senior Forecasting Analyst
- Bill Fisher
- Principal Analyst, UK
- Paul Verna
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.