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Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Digital Payments Value, by Method, Canada

CollectionSnapshot
Aug 16, 2023

Digital Payments Value, by Method, US

CollectionSnapshot
Aug 16, 2023

What brands can learn from Barnes & Noble’s reinvention

Article
Aug 15, 2023

Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.

The Power of Amazon in 2023

The Power of Amazon in 2023

Report
Aug 14, 2023

In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.

Worldwide Ecommerce Forecast 2023

Worldwide Ecommerce Forecast 2023

Report
Aug 11, 2023

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

Reimagining Retail: How Chinese companies influence US retail and how fashion retail will change as a result

Audio
Aug 09, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.

How nonendemic brands and retail media networks should partner

Article
Aug 07, 2023

Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.

P&G exec: Retail media needs to ‘earn its place’ in marketing mix

Article
Aug 07, 2023

On a July 28 earnings call, Procter & Gamble CFO Andre Schulten emphasized retail media’s position as one of many marketing strategies.

Around the World: Economic effects on retail and ecommerce

Audio
Jul 31, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

Digital Grocery Buyers 2023

Digital Grocery Buyers 2023

Report
Jul 31, 2023

Shopping habits foretell the next phase of digital growth for grocery products.

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Retail media networks like Amazon are boosting search ad spend

Retail media networks like Amazon are boosting search ad spend

Article
Jul 31, 2023

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here’s what’s behind retail media’s search success.

Why Walmart is growing Walmart+, retail media, and B2B ecommerce

Article
Jul 31, 2023

A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.

Data Drop: 3 Charts on Facebook, Twitter, and YouTube Ad Spending by Industry

Article
Jul 25, 2023

This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.

How Sam’s Club, Kroger, Albertsons, and Instacart are evolving their retail media networks

Article
Jul 24, 2023

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

Walmart, Amazon lead the top 10 US retailers by sales

Walmart, Amazon lead the top 10 US retailers by sales

Article
Jul 24, 2023

Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.

Closing the loop: A buyer’s guide to retail media ad types

Article
Jul 17, 2023

Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. “The opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,” our analyst Andrew Lipsman said on “Behind the Numbers: Reimagining Retail.”

Reimagining Retail: Why beauty's doing so well and brand strategies to learn from

Audio
Jul 12, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Consumer electronics make a comeback and other Prime Day predictions

Article
Jul 05, 2023

Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.

How marketplaces from Amazon, eBay, and Walmart compare

Article
Jun 30, 2023

US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. “Amazon has really written the playbook for operating a successful marketplace in the US,” said our analyst Sky Canaves. Here’s a closer look at how the three biggest US ecommerce marketplaces stack up.

Mercado Libre, Tesco, and beyond: Retail media advertising is rising on a global scale

Article
Jun 30, 2023

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our “Behind the Numbers: Around the World” podcast.

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