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Recommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Recommerce
Western Europe Marketplaces 2025

Western Europe Marketplaces 2025

Report
Oct 29, 2025

Online marketplaces are a crucial channel for growth in Europe. But brands need a nuanced strategy to navigate the complex, fragmented landscape.

Blue Yonder’s Optoro acquisition targets $686 billion  retail returns challenge

Blue Yonder’s Optoro acquisition targets $686 billion retail returns challenge

Article
Aug 21, 2025

Blue Yonder has acquired Optoro to expand its footprint in returns management, covering everything from in-store and warehouse processes to recommerce and resale. Returns are projected to hit $685.9 billion in 2024, nearly 13% of US retail sales, with fraud and behaviors like bracketing and wardrobing compounding losses. Optoro brings warehouse-focused workflows, while Blue Yonder has built consumer-facing tools through prior acquisitions like Doddle. Together, they now cover the entire returns cycle. By reframing returns as recoverable assets, Blue Yonder aims to help retailers cut waste, boost profitability, and position itself as a leader in returns technology.

The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

Report
Jun 30, 2025

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

The State of France Fashion Ecommerce 2025

The State of France Fashion Ecommerce 2025

Report
Jun 24, 2025

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

The State of UK Fashion Ecommerce 2025

The State of UK Fashion Ecommerce 2025

Report
Jun 17, 2025

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

Data Drop: 4 Charts on Sustainability and Consumer Behavior

Data Drop: 4 Charts on Sustainability and Consumer Behavior

Report
Mar 12, 2025

While sustainability is a factor in consumers’ decision-making, financial constraints and convenience still dictate most purchasing behavior.

UK Trends to Watch in 2025

UK Trends to Watch in 2025

Report
Nov 26, 2024

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

US Resale 2024

US Resale 2024

Report
Apr 05, 2024

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

Resale Volume, US

CollectionSnapshot
Dec 05, 2023
US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

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US Resale Forecast 2023

US Resale Forecast 2023

Report
Apr 03, 2023

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

UK Trends to Watch for 2023

UK Trends to Watch for 2023

Report
Dec 14, 2022

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Naver places a big bet on recommerce

Naver places a big bet on recommerce

Article
Oct 05, 2022

Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

Twig and Responsible fundraise on the appeal of the circular economy

Article
Jan 13, 2022

Two fintechs powering circularity and resale of fashion and luxury items pitch sustainability while also edging their users into a tokenized economy.

Around the World with ... Sustainable Shopping: Recommerce and local buying trends

Around the World with ... Sustainable Shopping: Recommerce and local buying trends

Audio
May 24, 2021

On today's episode, we discuss sustainable shopping: the "circular economy" leading to the popularity of recommerce, social media playing a role in secondhand selling, and how smaller retailers can benefit from the pandemic-fueled local shopping trend. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Karin von Abrams and research director at Insider Intelligence Matteo Ceurvels.

Can a Circular Business Model Be a Profitable and Sustainable Approach for Your Brand?

Can a Circular Business Model Be a Profitable and Sustainable Approach for Your Brand?

Article
Jun 02, 2019

The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.

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