This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.

Media habits in East Asia and Oceania are being redefined. Streaming outpaces broadcast, creators rival traditional TV, and new devices—from wearables to smart home tech—are reshaping how audiences spend time and money on content.

Xbox plans to add a free ad-supported tier to its Xbox gaming subscriptions, per The Verge. Employees currently have access to testing ahead of a public beta. Test features include two minutes of pre-roll ads before gamers gain access to Xbox Cloud Gaming and a one-hour time limit per session. Nearly half (46%) of gamers often make purchases based on in-game ads. Marketers should focus on influencer-led campaigns that play up gaming and personalization. If ads feel more like a buddy joining them in the living room rather than an interruption, gamers are less likely to be irritated.

Gaming in Canada has developed into an important advertising opportunity as audiences grow and in-game ads gain traction with mobile users.

Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

Mobile-first gaming leads the charge into 2025: Smartphones and portable consoles are reshaping gaming as enhanced hardware makes premium mobile games a competitive force.

Nintendo’s Switch 2 faces fierce competition as Sony, Microsoft, and PC challengers vie for dominance in a $27.97 billion market fueled by young players.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.

Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.

Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.

Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.

Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.

Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.

US-based Mana’s perks like debit card points and special offers on subscriptions for gaming services are tailored toward its target affinity group.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.