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Playstation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Playstation

Sony buying Bungie for $3.6B as frenetic consolidation trend in gaming continues

Article
Feb 01, 2022

Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.

Hardware is the key to metaverse adoption—software is the key to retention

Hardware is the key to metaverse adoption—software is the key to retention

Article
Jan 25, 2022

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

Samsung’s new video game hub could finally popularize game streaming on TVs

Article
Jan 05, 2022

Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.

Playstation, Xbox among most popular subscription services for US gamers

Playstation, Xbox among most popular subscription services for US gamers

Article
Dec 22, 2021

Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Facebook’s cheap consumer headsets are propelling VR competitors to pivot to enterprise

Article
May 17, 2021

Facebook’s consumer VR advantage: Recent VR headset announcements show device-makers are increasingly pivoting toward enterprise customers as a result of Oculus’ unbeatable price point.

Sony announces Discord partnership

Sony announces Discord partnership

Article
May 05, 2021

Sony integrates Discord: Two weeks after Microsoft’s efforts to buy Discord crumbled, Sony announced an investment in and partnership with Discord that will embed it in its gaming services.

The US Gaming Ecosystem 2021

The US Gaming Ecosystem 2021

Report
Mar 17, 2021

Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games

The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games

Audio
Jul 31, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss TikTok's chances of not getting banned, Spotify video podcasts, Pandora's interactive voice ads, HBO Max sign-ups so far, TV ads in console games, why American farmhouses are typically painted red and more.

US Kids 2020

US Kids 2020

Report
Jan 13, 2020

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

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