Acast has launched the UK’s biggest integrated podcast marketplace, combining audio and YouTube video inventory through a partnership with Little Dot Studios. The deal gives podcasters access to Little Dot’s 11 billion monthly YouTube views and enables advertisers to buy premium CPM audio alongside dynamic YouTube video ads and sponsorships within one system. This aligns with shifting listener habits: nearly half of UK consumers now prefer watching podcasts, and YouTube will reach over three-quarters of the country by 2029. As podcast video growth steadies, Acast’s unified analytics across audio, YouTube, and social offer marketers a more efficient, accountable way to scale creator-led campaigns.

The share of time spent with streaming continues to eat away at time spent with linear, per Samba’s Q4 2025 State of Streaming report. 60.7% of time spent with TV in August was with streaming platforms. Omnichannel strategies that incorporate both traditional and digital media will offer the best results in a highly fragmented market.

Tomorrow’s grocery shoppers will expect AI tools that anticipate their needs, faster checkouts, and consistent pricing across channels. In this new era, convenience and technology will shape behavior, but value and trust will remain the deciding factors.

StackAdapt is overhauling programmatic out-of-home advertising with tools that let buyers see exactly where their ads will appear. The new platform experience includes real-world map views, screen previews, and venue-level pricing, solving one of OOH’s biggest pain points: visibility. VP of Inventory Development Gregory Joseph said the update responds directly to advertiser demand for proof of placement and transparency. As agencies push for unified reporting across CTV, mobile, and OOH, StackAdapt’s approach gives digital buyers the data and validation they expect. For advertisers, it marks a turning point—OOH can finally be planned, measured, and optimized alongside digital media.

Reddit COO Jen Wong told EMARKETER that the platform has evolved from explaining itself to advertisers to proving it can deliver results. “We’ve shown Reddit can drive real business outcomes,” she said, noting that nine of fifteen verticals grew ad spend by at least 50% YoY. Wong emphasized discovery as Reddit’s next frontier—especially in underexposed sectors like parenting and sports—and said product improvements will make communities easier to find. With ad revenues projected to climb 46.6% in two years, Reddit’s opportunity is one of scale and visibility, driven by authenticity and high-intent engagement.

Streaming ad revenues continued a growth trajectory in Q3 while national linear TV spend shrunk, per a recent MoffetNathanson Research forecast. A successful advertising strategy will understand the increasing need to invest in cross-platform campaigns in the digital age.

“Everything is shoppable,” said Christi Geary, executive vice president and head of agency at Advantage Marketing Partners (AMP), during a session at Advertising Week New York. “It’s no longer negotiable. It’s no longer a question of, should I pay attention here or there? You should pay attention everywhere, and you should do it all at a time, all at once.”

As advertisers demand clearer evidence of campaign effectiveness, retail media networks (RMNs) are investing in advanced attribution tools. Loblaw Advance, the retail media network of Canadian retailer Loblaw Companies Limited, is taking this step with its new multi-touch attribution (MTA) solution.

Condé Nast-owned magazine Wired is promoting an out-of-home (OOH) campaign for its upcoming politics issue in a massive brand marketing effort spanning cities including New York, Los Angeles, Austin, and Washington, DC. Wired’s omnichannel approach highlights how combining trust, talent visibility, and multi-format reach drives stronger engagement and brand outcomes.

For Gen Z and millennials, shopping is about belonging as much as buying. From pop-ups to print catalogs, physical experiences paired with digital touchpoints are reshaping how brands build loyalty and cultural connection.

Google introduced new features for Demand Gen campaigns and said it will publish monthly, newsletter-style updates to keep marketers on track with the latest Demand Gen updates. Google is moving to chip away at advertisers’ black-box concerns by adding more visibility, measurement, and testing options into Demand Gen, signaling its push toward greater transparency and control for campaign performance.

The news: Klarna is now available in-store at over 400 Walmart Canada locations. Canadian Walmart shoppers can scan a QR code at assisted lane checkouts to choose between Pay in Full or Pay in 4. Only purchases over CAD 50 will be eligible for Klarna’s financing. Our take: Klarna’s partnerships with Walmart in the US and Canada are major coups for the BNPL player. Affirm’s dominance stateside is driven by its strategic partnerships and strong Affirm card adoption. Klarna should continue staking out new tie-ups with major retailers and boost Klarna card use to secure a stronger presence in Canada.

The news: Two-thirds (66%) of consumers in the Southeast Asia (SEA) region ignore repetitive ads when they are shown on a single platform, per a report from The Trade Desk. Gen Z respondents were over twice as likely (57%) to feel irritated when exposed to repetitive ads compared with other demographics. Our take: Ads often need to be repeated to boost brand recall, putting advertisers in a tricky position of balancing brand recognition while not frustrating consumers. But there are approaches marketers can take to address the fatigue issue.

The news: TV ad-supported viewing time grew 2% overall in Q2 across linear and streaming, reaching 73.6% of total time spent watching TV, per Nielsen—largely driven by streaming. Ad-supported streaming grew 7% to a 45.3% share—but broadcast and cable continued a downward trend. Our take: As streaming solidifies its lead in ad-supported viewership, the smartest advertisers will recognize that success hinges on striking a delicate balance of using streaming’s precision to target key audiences that are shifting to CTV, while leveraging linear’s scale and ability to drive action.

Ecommerce growth is slowing as the market matures, but gains will come from mobile commerce, Gen Z buyers, and high-performing categories.

Holiday shoppers in 2025 aren’t cutting back—they’re prioritizing. According to new research from Inmar Intelligence, 82% of shoppers plan to cut back on everyday essentials to make room for gifts and experiences.

The news: Linear TV—already struggling amid the rise of digital—is at risk as US leaders across parties push for a crackdown on the multi-billion dollar pharmaceutical ad market. Secretary of Health Robert F. Kennedy Jr. is pursuing policies that would require advertisers to disclose drug side effects more transparently or risk losing the ability to deduct ad spending from their taxes, per Bloomberg. Our take: Restrictions on pharma advertising would isolate linear TV from omnichannel budgets and put it at a greater disadvantage against more data-rich platforms, accelerating the shift to digital.

The news: Messaging ads are gaining traction as a key opportunity to reach customers at critical moments after Meta debuted ads in WhatsApp. In an exclusive conversation with EMARKETER, Grant Parker, president of omnichannel ad platform Innnovid, offered his take on the future of the messaging medium. Our take: The path forward for messaging ads relies on how well the format integrates with the user experience rather than interrupting it—necessitating that advertisers invest in this opportunity while accounting for consumer attitudes.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.