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Omnichannel Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Omnichannel
How High-Net-Worth Individuals Invest

How High-Net-Worth Individuals Invest

Report
Jul 27, 2021

With $68 trillion in assets set to transfer to younger generations over the next 30 years, wealth managers who target high-net-worth individuals (HNWIs) must adapt by using digital solutions to enhance their existing white-glove services—not replace them.

Shopify will continue its double-digit growth as ecommerce maintains momentum post-pandemic

Shopify will continue its double-digit growth as ecommerce maintains momentum post-pandemic

Article
Jun 09, 2021

Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.

How to deliver exceptional CX in the wake of the pandemic

Article
Jun 03, 2021

The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.

Ecommerce and Retail Customer Experience 2021

Ecommerce and Retail Customer Experience 2021

Report
May 24, 2021

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

Post-Purchase Omnichannel Experience | Meet the Analyst | On-Demand

Video
Apr 21, 2021

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, explained how winning organizations are staying ahead of the competition by delivering best-in-class post-purchase experiences for their customers.

Publishers and Commerce 2021

Publishers and Commerce 2021

Report
Apr 09, 2021

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Customer Experience 2021

Customer Experience 2021

Report
Mar 23, 2021

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

Retailers plan to increase investments across digital channels as many solidify their omnichannel plans

Retailers plan to increase investments across digital channels as many solidify their omnichannel plans

Article
Mar 08, 2021

Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors.

Canada Ecommerce 2020

Canada Ecommerce 2020

Report
Jun 09, 2020

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

Customer Experience 2020

Customer Experience 2020

Report
Feb 24, 2020

Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

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UK Holiday Season Shopping 2019

UK Holiday Season Shopping 2019

Report
Feb 19, 2020

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge

Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge

Article
Oct 24, 2019

Consumers’ desire for affordability and convenience has bolstered demand for online grocery. And as heavy hitters continue to roll out offerings—like Walmart's buy online pick up in-store (BOPUS) and "InHome Delivery" options, as well as Amazon's "Key for Garage" and same-day shipping—their respective double-digit growth speaks for itself.

On-Demand, Tech-Talk Webinar: Omnichannel Personalization Across the Customer Journey | Sponsored Content

Video
Sep 27, 2019

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Article
Sep 12, 2019

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

UK Digital Ad Spending by Industry 2019

UK Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Customer Experience 2019 (Part 4)—Messaging Frequency

Customer Experience 2019 (Part 4)—Messaging Frequency

Report
Jul 18, 2019

Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.

Alibaba, JD.com Lead in China, but a Few Others Are Making Dents, Too

Article
Jul 02, 2019

The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.

Canada Ecommerce 2019

Canada Ecommerce 2019

Report
Jun 27, 2019

After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.

Global Ecommerce 2019

Global Ecommerce 2019

Report
Jun 27, 2019

The global ecommerce market will rise more than 20% in 2019, despite mounting economic uncertainty and declining consumer spending growth around the world.

UK Ecommerce 2019

UK Ecommerce 2019

Report
Jun 27, 2019

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

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