Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.

Commerce media has planted deep roots in Spanish-speaking Latin America (SPLA). Between 87% and 94% of marketers in Mexico, Argentina, Chile, Colombia, and Peru surveyed plan to increase their commerce media investment over the next 12 months, according to new research conducted by EMARKETER for Google.

40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.

"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent “Behind the Numbers” podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump’s on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Despite the remittance industry’s digital transformation, Western Union is banking on stores remaining a key component of its business

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.

The Spanish bank launched its digital speedboat in the US before most of its products become available.

It's the ecommerce giant’s first credit card but likely not the last as it competes with Amazon and other ecommerce sites

The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

Global usage habits are changing for internet, mobile, and tablet users. To reach consumers, marketers need to capitalize on regional patterns.

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.