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EMARKETER

Santander hopes its competitive savings rate brings its US speedboat new account holders

Article by Lauren Ashcraft  |  Oct 24, 2024
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Santander hopes its competitive savings rate brings its US speedboat new account holders
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Digital Banking
US

The news: Santander launched its US speedboat Openbank, and plans to expand into Mexico in the near future as well.

  • The digital subsidiary currently has 2 million customers from its European presence.

The launch: The digital bank’s entry into the US market has been fairly low key on social media. 

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