Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.

Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

Fifteen trademark applications filed last week suggest Mastercard is buying the NFT and metaverse hype.

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.

Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Insider Intelligence spoke with Angelic Vendette, vice president and head of marketing of Alo Yoga and Alo Moves.

On today's episode, we discuss what healthcare will look like in the metaverse. For "In Other News," we talk about speaking to your doctor via an Amazon Echo device and the telehealth trends to watch for in 2022. Tune in to the discussion with our analyst Lisa Phillips.

Read the latest stories from Insider Intelligence about artificial intelligence in social media.

Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go

Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.