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Metaverse Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Metaverse

Chinese firms face obstacles to entering the metaverse

Article
Feb 15, 2022

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

Valentine’s Day’s spending boost is a sign of the changing ad landscape

Article
Feb 14, 2022

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

The bad parts of the metaverse and why it might not be the next version of the internet

The bad parts of the metaverse and why it might not be the next version of the internet

Audio
Feb 07, 2022

On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

Facebook’s metaverse future gets a reality check from declining user numbers, record losses

Article
Feb 04, 2022

Meta’s future is muddled by declining Facebook users, slow metaverse adoption and a beleaguered ad model: In response to TikTok's success, Meta will shift focus to video, but will the reactionary move be enough to recover losses?

Meta’s earnings miss demonstrates the vulnerability of its ad revenue model compared with Google’s

Article
Feb 03, 2022

Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.

The metaverse promises to redefine marketing—here’s how to get started

The metaverse promises to redefine marketing—here’s how to get started

Article
Feb 01, 2022

AR, VR, and video games present opportunities that marketers can tap into right now.

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

Audio
Feb 01, 2022

On today's episode, we discuss how buy now, pay later (BNPL) adoption will continue to evolve and what's next for these services. We then talk about what retailers' first step into the metaverse should look like and what retailers should be doing with their avalanche of returns. Tune in to the discussion with our analyst Sky Canaves.

Digital ID regtech Veriff nets mega-round and plots metaverse as growth vector

Digital ID regtech Veriff nets mega-round and plots metaverse as growth vector

Article
Jan 28, 2022

Veriff’s $100M round follows several other similar players’ mega-rounds. But digital ID regtechs will find differentiation increasingly hard.

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3 things to know about the metaverse

Article
Jan 27, 2022

Read the latest Insider Intelligence stories about the metaverse.

Hardware is the key to metaverse adoption—software is the key to retention

Hardware is the key to metaverse adoption—software is the key to retention

Article
Jan 25, 2022

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

At National Retail Federation’s Big Show, all eyes were on the metaverse

At National Retail Federation’s Big Show, all eyes were on the metaverse

Article
Jan 22, 2022

Retail ventures into the metaverse: Sentiment at annual industry show suggests the metaverse may already be too big to fail.

Tech companies reveal blueprint for a safer metaverse

Tech companies reveal blueprint for a safer metaverse

Article
Jan 20, 2022

Leaders from Pandora, Roblox, Riot Games, and more are banding together to make the metaverse safer: Lack of Big Tech support could make implementation impossible.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

5 Big Trends Emerge from CES

Article
Jan 13, 2022

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Meta reportedly abandons plans to develop its own AR/VR OS, defers to a modded version of Android instead

Article
Jan 07, 2022

Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.

How the metaverse is influencing 2022’s tech trends

How the metaverse is influencing 2022’s tech trends

Article
Jan 05, 2022

Facebook, now Meta, has pushed the idea of the metaverse into the mainstream. Investment into the still-novel concept, which has seen resources poured into augmented reality and virtual reality devices, is driving the top five tech trends for the year ahead.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

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