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Metaverse Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Metaverse
Banks’ digital transformation strategies go deeper than the customer experience

Banks’ digital transformation strategies go deeper than the customer experience

Article
Oct 20, 2022

Their strategies must address business challenges, hiring hurdles, and new technologies.

The Daily: What happened to the metaverse's momentum, Decentraland's users, and Google’s ambient aspirations

Audio
Oct 19, 2022

On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.

What’s next for Meta?

Article
Oct 18, 2022

One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.

The Banking Head of Digital’s Five-Year Innovation Strategy

The Banking Head of Digital’s Five-Year Innovation Strategy

Report
Oct 14, 2022

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

Key takeaways from Meta’s Connect 2022 event

Article
Oct 12, 2022

Meta’s Pro Quest: Mark Zuckerberg wants to replace laptops and smartphones with mixed-reality VR headsets, but he could fragment the metaverse by looking too far into the future.

The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views

Audio
Sep 29, 2022

On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

Do banks and NFTs have a future together?

Article
Sep 19, 2022

Goldman Sachs, JPMorgan, and Nomura have all expanded into NFTs.

New York Fashion Week moves beyond the runway

Article
Sep 15, 2022

It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

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Tech is driving luxury brand engagement

Tech is driving luxury brand engagement

Article
Sep 14, 2022

Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.

The Daily: Leadership strategy, virtual service, and automakers pivot to CX

Audio
Sep 09, 2022

On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis.

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Fortnite is blowing Zuckerberg’s metaverse vision out of the water

Article
Aug 23, 2022

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Spotlight: US Bank Digital Ad Spending

Spotlight: US Bank Digital Ad Spending

Report
Aug 12, 2022

Banks’ continued investment in marketing, led by the sales of products and solutions to the mass affluent, signals sustained growth in digital ad spending on the heels of a historic snap back in budgets since the pandemic—despite a looming economic downturn.

L'Oréal puts its best face forward

Article
Aug 04, 2022

Though the beauty category may not be inflation-proof, L'Oréal had a great first half of the year as the return to in-person life continued.

How people expect the metaverse to improve daily life

How people expect the metaverse to improve daily life

Article
Aug 03, 2022

While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

Half of millennials and Gen Z splash out on video games

Half of millennials and Gen Z splash out on video games

Article
Aug 01, 2022

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

Meta’s watershed Q2 spells bad news for its ad business

Meta’s watershed Q2 spells bad news for its ad business

Article
Jul 28, 2022

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Nearly a third of US population has never heard of the metaverse

Nearly a third of US population has never heard of the metaverse

Article
Jul 25, 2022

Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.

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