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Metaverse Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Metaverse
China trend 2022: With the metaverse looming, virtual experiences will come to the fore

China trend 2022: With the metaverse looming, virtual experiences will come to the fore

Article
Dec 30, 2021

The virtual world will change the way consumers in China interact online and shop.

Tech Trends to Watch: The Metaverse, Space, AI, and More | Meet the Analyst Webinar | On-Demand

Video
Dec 30, 2021

In this Meet the Analyst Webinar, Insider Intelligence’s Yory Wurmser, principal analyst, will discuss the top five tech trends to watch in 2022

Tech’s 5 Weirdest Flexes for 2021

Tech’s 5 Weirdest Flexes for 2021

Article
Dec 28, 2021

We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.

In 2022, each tech firm will have its own version of the metaverse

In 2022, each tech firm will have its own version of the metaverse

Article
Dec 22, 2021

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

Headroom’s AI-powered platform aims to solve Zoom fatigue

Headroom’s AI-powered platform aims to solve Zoom fatigue

Article
Dec 21, 2021

Headroom looks to disrupt Zoom fatigue with AI: The new videoconferencing tool integrates productivity and transcription functionality. Can it measure up against leading conference players?

Insider Intelligence’s China Trends to Watch in 2022

Insider Intelligence’s China Trends to Watch in 2022

Report
Dec 15, 2021

In 2022, China’s tech sector will continue dealing with a new regulatory climate, resulting in some new winners and a few familiar losers. Short-form video will make gains with commerce, and the metaverse will rear its head.

Defining the metaverse, when advertisers should jump in, and rethinking time

Defining the metaverse, when advertisers should jump in, and rethinking time

Audio
Dec 13, 2021

On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Meta’s Horizon Worlds open to users in US, Canada in time for holiday push

Article
Dec 13, 2021

The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Innovation in Asia: Post-Singles' Day Lessons for Brands and Retailers Worldwide

Article
Dec 02, 2021

Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.

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Insider Intelligence’s Tech Trends to Watch in 2022

Insider Intelligence’s Tech Trends to Watch in 2022

Report
Dec 01, 2021

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens

The Weekly Listen: Is the metaverse a good idea, goodbye primetime, and second screens

Audio
Nov 19, 2021

On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Nike preps to enter the metaverse with investments in digital goods

Article
Nov 03, 2021

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.

Facebook’s rumored rebrand could help it dodge antitrust regulation

Article
Oct 21, 2021

The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.

Welcome to the metaverse, did James Bond save movie theaters, and alternative content

Welcome to the metaverse, did James Bond save movie theaters, and alternative content

Audio
Oct 19, 2021

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Tech players in China eye the metaverse

Tech players in China eye the metaverse

Article
Sep 27, 2021

The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage

Audio
Aug 03, 2021

On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Article
Jul 23, 2021

Facebook’s CEO believes its hefty investment in AR and VR could make it a powerful player in the next stage of the internet. The proclamation comes amid rampant regulatory scrutiny and slowing user growth among Facebook’s core products.

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