On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).

CES 2023 highlighted five big technology trends that will influence the way we communicate with each other and with businesses.

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller. It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.

Nearly three-quarters of US adult internet users agreed it will take them a while to understand how to use and join the virtual world, according to an October 2022 Sitecore survey. That’s not great news considering 64% said they won’t engage in the metaverse if it’s hard to figure out or use.

Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to resuscitate legacy apps in a flagging ad-revenue reality.

Meta defends its Within acquisition before an antitrust judge: It’s becoming increasingly clear the company needs VR to replace lost social media ad revenue.

AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023.

Meta’s data center cancellation could hint at AI pivot: The sudden surge of interest in generative AI and its applications could be the outlet Meta needs to generate profit while it mulls its metaverse opportunities.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.

In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.

Insights from the Future of Meta report: We look at key VR hardware and software opportunities for Meta’s future as the company leverages its dominance in VR headsets to build its vision for the metaverse.

Meta reported $3.67 billion in operating losses from Reality Labs this past Q3, following a deficit of $5.77 billion in H1 2022. That’s a total of $9.44 billion in losses from Meta’s division for augmented and virtual reality (AR/VR) hardware and software.

For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)

One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.

Last October, CEO Mark Zuckerberg announced that Facebook was rebranding as Meta and setting its sights on the metaverse, which he dubbed the “successor to the mobile internet.” But 12 months and more than $15 billion later, the company has little to show for it.