Executive Summary

People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.

3 Key Questions This Report Will Answer:

1. What is the size and growth of the AR and VR market?
2. How is the AR and VR market changing?
3. How will retailers and social platforms capitalize on AR and VR technology?

WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.

KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.