Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

US Augmented and Virtual Reality Users Forecast 2022

Social Media and Retail Continue to Drive Growth

Download
Share
About This Report
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Table of Contents

Executive Summary

People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.

3 Key Questions This Report Will Answer:

  1. What is the size and growth of the AR and VR market?
  2. How is the AR and VR market changing?
  3. How will retailers and social platforms capitalize on AR and VR technology?

WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.

KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. AR and VR Continues to Attract New Users
    1. What Is Driving AR and VR Usage?
    2. What Should Retailers and Advertisers Do Today?
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Carolina Arguelles Navas
    Snap, Inc.
    Global AR Product Strategy and Product Marketing Lead
    Interviewed February 28, 2022
    Vince Cacace
    Vertebrae
    Founder and CEO
    Interviewed March 1, 2022
    Dan Ferguson
    Groove Jones
    Co-Founder and Partner
    Interviewed February 21, 2022
    Dominique Murray
    Meta Platforms
    CPG and Retail Leader, Global Marketing Group
    Interviewed February 18, 2022

    authors

    Peter Adrian, Yoram Wurmser

    Contributors

    Jade Appel
    Associate Forecasting Analyst
    Chris Keating
    Director, Research
    Jessica Lis
    Analyst, Technology
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+
    Schedule a Demo