Mastercard Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mastercard

We made 5 payment predictions for 2024—here’s how they turned out

Article
Dec 30, 2024

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

Consumers’ password fatigue adds to retailers’ cart abandonment problems

Article
Dec 23, 2024

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Three trends that shaped credit cards in 2024

Article
Dec 20, 2024

Delinquencies, co-brand movement, and the biggest mega-merger yet are just some of the things that will shape the new year.

How the genAI boom changed payments this year

How the genAI boom changed payments this year

Article
Dec 19, 2024

Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases

EPI’s wero comes to Belgium as slow rollout continues

Article
Nov 26, 2024

The mobile wallet’s scaled-back rollout has been slow. But wero should be able to overcome that thanks to its transformative nature

As payments fraud protection programs get more sophisticated, fraudsters are switching up their tactics

Article
Nov 22, 2024

As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams

Mastercard beefs up live music perks to gain Gen Z’s favor

Article
Nov 15, 2024

The added perks will likely appeal to Gen Zers and help meet their credit card reward demands

EU probes Visa’s and Mastercard’s cost transparency, adding to regulatory troubles

Article
Nov 07, 2024

The inquiry could lead to yet another antitrust case against the payment networks

Acquisitions will help Mastercard maintain Q3’s strong revenue growth

Article
Oct 31, 2024

Recent acquisitions and service launches will help it maintain momentum

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

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Mastercard’s ID verification pilot makes buying age-restricted items easier

Article
Oct 17, 2024

The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times

GenAI pilots continue at the biggest finservs: Here’s what they’re up to

Article
Oct 08, 2024

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

Meta partners with banks to address online scams and safeguard users

Meta partners with banks to address online scams and safeguard users

Article
Oct 03, 2024

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

Mastercard beefs up subscription management services with Minna acquisition

Article
Oct 01, 2024

The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service

CMOs and other execs from McDonalds, Mastercard, the NBA, and more discuss AI, personalization, and long-term vision

Article
Sep 30, 2024

The most important objective for a CMO is balancing short- and long-term goals in an environment that’s pushing to demonstrate short-term success, Julie Bowerman, CMO at Kellanova North America, said at the Zeta Live ‘24 conference last week.

PayPal brings SMB product PPCP to China’s $3T ecommerce market

Article
Sep 27, 2024

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

Generative AI for Customer Service in Retail

Generative AI for Customer Service in Retail

Report
Sep 18, 2024

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

Generative AI for Search in Retail

Generative AI for Search in Retail

Report
Sep 17, 2024

GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.

Mastercard spends big on fraud prevention acquisition

Article
Sep 13, 2024

Both Mastercard and Visa are spending big on fraud protection as threats pile up

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