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Mastercard Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mastercard
Credit Cards in the ‘Next Normal’

Credit Cards in the ‘Next Normal’

Report
Mar 29, 2021

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

B2B Brand Strategy

B2B Brand Strategy

Report
Feb 19, 2021

This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

The Buy Now, Pay Later Report

The Buy Now, Pay Later Report

Report
Jan 07, 2021

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Mobile Payment Adoption Has Been Slow in Western Europe, but the Pandemic Could Be the Catalyst for Growth

Article
Oct 21, 2020

Western Europe—particularly the EU-4—has always been a strong cash culture, and concerns about security have inhibited growth of mobile payments in the region. However, that’s gradually changing in large part because of the pandemic, as more consumers use cashless forms of payment to help curb the spread of the virus.

Canada’s P2P Mobile Payments Scene Has Room to Grow, and COVID-19 Could Be Spark

Article
May 05, 2020

Our first forecast for peer-to-peer (P2P) mobile payments users in Canada shows a still-developing market with plenty of room to grow. This year, 19.7% of the country's population (or 6.0 million people) will be P2P mobile payment users. But that significantly trails the US market, where 30.6% of the population uses P2P payments.

Canada Mobile Payment Users 2019

Canada Mobile Payment Users 2019

Report
Oct 24, 2019

Canada is classified as a “high-adoption” country in our global mobile payments forecast.

Latin America Mobile Payment Users 2019

Latin America Mobile Payment Users 2019

Report
Oct 24, 2019

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Article
May 02, 2019

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

Putting the Everywhere in 'TV Everywhere'

Putting the Everywhere in 'TV Everywhere'

Article
Apr 25, 2019

At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.

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US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Who's Using P2P Payments in the US?

Article
Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

UK Digital Banking and Payments

UK Digital Banking and Payments

Report
Apr 04, 2018

UK consumers tend to be digital leaders. Not so when it comes to digital banking and payments, though, with steady if unspectacular uptake positioning the UK as a middling market for such habits. Trust and security concerns are the main inhibitors.

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