Delinquencies, co-brand movement, and the biggest mega-merger yet are just some of the things that will shape the new year.

Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases

The mobile wallet’s scaled-back rollout has been slow. But wero should be able to overcome that thanks to its transformative nature

As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams

The added perks will likely appeal to Gen Zers and help meet their credit card reward demands

The inquiry could lead to yet another antitrust case against the payment networks

Recent acquisitions and service launches will help it maintain momentum

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service

The most important objective for a CMO is balancing short- and long-term goals in an environment that’s pushing to demonstrate short-term success, Julie Bowerman, CMO at Kellanova North America, said at the Zeta Live ‘24 conference last week.

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.

Both Mastercard and Visa are spending big on fraud protection as threats pile up

A look at the psychology behind payments: A Mastercard-sponsored study took a behavioral science approach to understanding the reasons—conscious and unconscious—that influence consumer payment choices and help payment providers guide their behaviors.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.