On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

The news: Apple CEO Tim Cook confirmed plans to “significantly” increase AI investments, including acquisitions. The iPhone-maker acquired seven firms this year, some focused on AI, and remains open to deals of any size to boost capabilities, per Business Insider. Our take: Apple’s focus on efficiency and partnerships suggests incremental but impactful AI-driven tools will emerge, especially around privacy-first and device-dependent personalization. Prepare for evolving Apple AI features that emphasize user privacy. Balance campaigns between Apple’s controlled environment and more open, AI-reliant ecosystems like Google’s and Meta’s to optimize reach and precision.

B2B social media has evolved from an awareness tool into a central part of how brands build trust, influence buying decisions, and drive business growth. AI, video, and influencer marketing are reshaping strategies and raising expectations for measurable impact.

The news: Apple is in talks with OpenAI and Anthropic to power a revamped version of Siri, per Bloomberg. This follows internal delays and setbacks in launching the AI-enhanced Siri that was announced at WWDC in June 2024. Advertising repercussions: Advertisers and brands won’t just be contending with Apple’s ad systems and algorithms—they also need to consider third-party vendors’ ecosystems and how those preference ad placements. Our take: Apple settling for outside AI is a turning point for walled gardens. For advertisers, it’s both a risk—due to reduced predictability—and an opportunity to innovate within new conversational interfaces.

The news: In a bid to push deeper into creative ad tools, Meta is in talks to acquire Play AI, a voice cloning startup, per Bloomberg. According to sources, Meta is interested in the startup’s tech and key staff and is looking to integrate its voice features into customer service and content creation applications. Key takeaway: Creators and brands should treat AI voice tools as a way to enhance, not replace, creative work. They should use voice tools judiciously for fast testing or global reach. The goal isn’t to mimic people—it’s to scale content responsibly.

The $8 billion Informatica buy signals a pivot from flashy AI tools to reliable, compliant data—core to scaling enterprise automation without sacrificing transparency.

Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.

Amazon’s AI can track prices and book trips, pushing advertisers to prep for automation and agent-optimized experiences.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

The top B2B marketing trends in 2025 include AI-driven insights, first-party data strategies, and balancing automation with authenticity. In this report, marketers and agencies can learn how to embrace these evolving strategies in order to boost engagement, trust, and ROI.

Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.

By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.

mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.