By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

Leading financial institutions have discovered new ways to harness the power of AI to supercharge their operations and customer service.

Younger small-business owners are opting to switch FIs or partner with fintechs. Here’s what they want from banks. (This article was written with the assistance of ChatGPT.)

ChatGPT and generative AI will transform marketing. Advertisers can use the tech now to help create campaigns, from research to output to iteration. “Nobody should be doing [marketing campaigns] fully manually,” said Mike Kaput, CCO of the Marketing AI Institute. Here are the steps to use AI to build campaigns.

Big players are eyeing integration and interoperability: We unpack some developments from this year’s CES and where we see the market moving this year.

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.