Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.
Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.
The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?
Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.
CPG brands hike prices to pad their margins: Companies are leveraging data to minimize the share of consumers who trade down to less expensive options. (This article was written with the assistance of ChatGPT.)
Speculation about which regional bank might fail next is rising as the Fed and Treasury balance policy moves.
The US property and casualty industry faced a trying 2022. There’s hope for a rebound in 2023, but some economic and natural factors may mute it.
Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.
The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.
Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.
Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.
It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.
Higher-income consumers feel the pinch of soaring inflation: US retail sales growth slowed to 2.9% year-over-year in March as spending on big-ticket items slowed.
US retail sales will hit $7.334 trillion this year, according to our forecast, a growth of 3.3% YoY. “Where we’re headed is something of a new normal of slower growth,” said our analyst Zak Stambor.
Even with a booming start, the first quarter of the year quickly became unstable after multiple banks collapsed. Here’s what we think banks’ results will show.
Samsung has a golden opportunity to reverse its misfortune: Profits have plunged as inflationary pressures put its US expansion in jeopardy. Outdoing Nvidia on chips is a winning strategy.
Resale is ultimately better for the environment, but consumers tend to cite savings—not sustainability—as the most important reason for purchasing used goods.
Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.