Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation

Checking in on ad trends: Digital ad spend downgraded again, retail media tries to keep up with Amazon

Article
Jul 12, 2023

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

Gen Z's growing buying power pushes companies to innovate

Gen Z's growing buying power pushes companies to innovate

Article
Jul 07, 2023

Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.

How Amazon Prime Day and other July sales events will drive in-store sales, from Target, Walmart, and Best Buy

Article
Jul 07, 2023

Deep discounts may drive consumers previously holding back on big-ticket or discretionary purchases to splurge, while parents will keep an eye out for back-to-school deals. Walmart, Target, and Best Buy may see Prime Day-driven boosts in physical store traffic.

The Weekly Listen: Amazon's dark patterns, forcing livestream shopping, and can reduced inflation save the day?

Audio
Jun 29, 2023

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.

UK Loyalty Programs 2023

UK Loyalty Programs 2023

Report
Jun 29, 2023

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.

UK homeowners get temporary relief on mortgage payments without taking a hit to their credit

UK homeowners get temporary relief on mortgage payments without taking a hit to their credit

Article
Jun 26, 2023

Borrowers struggling with inflation and rising interest rates can pay just the interest on their loans for up to six months—with no implications.

Grocery shoppers still cutting back even as inflation cooled in May

Grocery shoppers still cutting back even as inflation cooled in May

Article
Jun 20, 2023

Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

What the ‘recession-proof’ pet care category shows about retail ecommerce

Article
Jun 15, 2023

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. “People will be spending more on the pets that they have already, despite the fact that it’s been a relatively inflation-wary populous,” said our analyst Jeremy Goldman on a recent episode of our “Behind the Numbers: Reimagining Retail” podcast.

3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty

Article
Jun 13, 2023

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.

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Walmart eyes growth in international markets and retail media

Article
Jun 05, 2023

Walmart sees growth opportunities regardless of the macroeconomic environment: The retailer looks to boost its international sales, improve its digital presence, and expand its retail media business.

Consumers continue to splurge on beauty products

Article
May 26, 2023

We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they’re still willing to splurge on their favorite items.

Streaming services get booted as inflation squeezes Americans’ entertainment budgets

Streaming services get booted as inflation squeezes Americans’ entertainment budgets

Article
May 24, 2023

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn’t pull back or didn’t pay for the product or service in the first place.

More US consumers are becoming cross-border buyers

More US consumers are becoming cross-border buyers

Article
May 23, 2023

Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Article
May 17, 2023

The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?

Latin America Ad Spending 2023

Latin America Ad Spending 2023

Report
May 10, 2023

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

CPG brands seize on the high-inflation environment to boost profits

CPG brands seize on the high-inflation environment to boost profits

Article
May 05, 2023

CPG brands hike prices to pad their margins: Companies are leveraging data to minimize the share of consumers who trade down to less expensive options. (This article was written with the assistance of ChatGPT.)

Regional bank stocks nosedive, the Fed hikes rates, and the Treasury struggles to pay the bills

Article
May 04, 2023

Speculation about which regional bank might fail next is rising as the Fed and Treasury balance policy moves.

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