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Inflation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inflation
More US consumers are becoming cross-border buyers

More US consumers are becoming cross-border buyers

Article
May 23, 2023

Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.

Gen Z Consumer Payment Habits

Gen Z Consumer Payment Habits

Report
May 22, 2023

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z’s preferences now as their spending power grows.

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Article
May 17, 2023

The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?

Latin America Ad Spending 2023

Latin America Ad Spending 2023

Report
May 10, 2023

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

CPG brands seize on the high-inflation environment to boost profits

CPG brands seize on the high-inflation environment to boost profits

Article
May 05, 2023

CPG brands hike prices to pad their margins: Companies are leveraging data to minimize the share of consumers who trade down to less expensive options. (This article was written with the assistance of ChatGPT.)

Regional bank stocks nosedive, the Fed hikes rates, and the Treasury struggles to pay the bills

Article
May 04, 2023

Speculation about which regional bank might fail next is rising as the Fed and Treasury balance policy moves.

P&C insurers might see a rebound in 2023, but it won’t be all rainbows and butterflies

Article
Apr 25, 2023

The US property and casualty industry faced a trying 2022. There’s hope for a rebound in 2023, but some economic and natural factors may mute it.

4 ways CPG brands and retailers can drive sales amid inflation

Article
Apr 21, 2023

Inflation is starting to ease, but consumers remain cautious with their spending. This puts pressure on consumer packaged goods (CPG) brands and retailers to attract customers without affecting the bottom line.

TSMC forecasts 16% sales tumble in Q2, signaling tech sector slowdown

TSMC forecasts 16% sales tumble in Q2, signaling tech sector slowdown

Article
Apr 21, 2023

The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.

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Latin America Mobile Video Consumers 2023

Latin America Mobile Video Consumers 2023

Report
Apr 20, 2023

Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.

Global smartphone shipments fall 12% in Q1

Global smartphone shipments fall 12% in Q1

Article
Apr 19, 2023

Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Article
Apr 18, 2023

It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.

Consumers pull back on big-ticket purchases

Article
Apr 14, 2023

Higher-income consumers feel the pinch of soaring inflation: US retail sales growth slowed to 2.9% year-over-year in March as spending on big-ticket items slowed.

Breaking down retail’s ‘new normal of slower growth’

Article
Apr 13, 2023

US retail sales will hit $7.334 trillion this year, according to our forecast, a growth of 3.3% YoY. “Where we’re headed is something of a new normal of slower growth,” said our analyst Zak Stambor.

A chaotic Q1 suggests US banks’ earnings will be muted and outlook uncertain

A chaotic Q1 suggests US banks’ earnings will be muted and outlook uncertain

Article
Apr 11, 2023

Even with a booming start, the first quarter of the year quickly became unstable after multiple banks collapsed. Here’s what we think banks’ results will show.

Samsung’s genius chip pivot could help reverse its worst-in-a-decade slump

Article
Apr 10, 2023

Samsung has a golden opportunity to reverse its misfortune: Profits have plunged as inflationary pressures put its US expansion in jeopardy. Outdoing Nvidia on chips is a winning strategy.

US ecommerce resale to grow backed by shoppers looking to save money

US ecommerce resale to grow backed by shoppers looking to save money

Article
Apr 07, 2023

Resale is ultimately better for the environment, but consumers tend to cite savings—not sustainability—as the most important reason for purchasing used goods.

TikTok is changing the way Gen Zs shop

TikTok is changing the way Gen Zs shop

Article
Apr 04, 2023

Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.

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