For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.

Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.

This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences.

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

In 2026, marketing success will hinge on visibility, credibility, and governance. AI-led discovery is redefining how B2B buyers find brands, human influence is reshaping how marketers build trust, and data governance is powering growth.

Video is now core to B2B marketing. This report shows how trust-building through creators, as well as increased AI use, are supporting video’s rise—and how to link performance to pipeline despite rising costs and resource gaps.

YouTube is making livestreaming a central pillar of its platform with its most sweeping update yet. More than 30% of logged-in viewers watched live video in Q2 2025, and new features aim to boost engagement and monetization. Updates include YouTube Playables, dual horizontal and vertical streaming with a unified chat, AI-generated highlight Shorts, and side-by-side ad formats that don’t interrupt streams. The company is also enabling midstream exclusivity for members. For creators, livestreaming is now easier to scale and monetize; for brands, it’s a fresh avenue to connect with highly engaged audiences—and increasingly, to drive commerce.

B2B marketing data spending is rising as marketers prioritize strategies that improve ROI, enable AI, and fuel pipeline growth. Trusted data sources and integrated tools are helping teams optimize segmentation, compliance, and campaign performance.

B2B social media has evolved from an awareness tool into a central part of how brands build trust, influence buying decisions, and drive business growth. AI, video, and influencer marketing are reshaping strategies and raising expectations for measurable impact.

HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.

HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Is bad content a solved problem? Businesses must leverage AI efficiency to create valuable, unique insights and maintain audience trust, argues HubSpot exec.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

The company’s AI assistant aims to simplify sales and marketing processes and boost efficiency.

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.

B2B email marketing is already ingrained with AI technology. But marketers still need to overcome challenges, adopt innovative strategies, and embrace this technology as a helpful and increasingly essential tool.

This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.

Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.