This Forecast Mapbook makes it easier to see how our retail and ecommerce sales forecasts relate to one another. It visualizes those relationships to remove ambiguity around overlapping metrics and related cuts of data.

AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.

Shoppers using BNPL for essentials versus discretionary spending are displaying different levels of resiliency.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

SoFi debuted the SoFi Smart Card, a charge card aimed at rewarding consumers in essential categories, per a press release. SoFi’s latest product meets the needs of everyday consumers while offering competitive cash back in a necessary category. Issuers should expand rewards on essential categories like groceries and gas to stop middle- and working-class cardholders from switching to neobank competitors—offering card products that assist with affordability.

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

From grocery aisles to gig apps, the biggest names in commerce are converging on the same conclusion: Grocery has grown into the ultimate testbed for convenience, loyalty, and AI-driven efficiency.

Grocery retail sales are robust, and ecommerce is gaining share as more people buy groceries online—making retail media a growing opportunity.​

AI shopping assistants are boosting discovery and personalization, but trust issues and fulfillment challenges could limit their impact on channel migration.

In-store retail media is Europe’s next big ad opportunity. But as retailers digitize stores, standardization and measurement challenges are dragging advertiser adoption.

The trend: Older consumers pick up their prescription medicines in person more often, while Gen Z looks to buy Rx drugs online, per M3 MI’s Consumer Health Study of over 20,000 US adults. The takeaway: Drugmakers can lean into tailored marketing efforts that match age demographics and retail preferences. Amazon Pharmacy doesn’t take ads, but pharma companies can show young people getting Amazon Rx deliveries. On the flip side, feature older actors or promote vaccine messages via retail media in grocery stores.

As tariffs push prices up, consumers are reevaluating their brand loyalties—and many are walking away for good. What once felt like long-term relationships are now being tested by sticker shock, with even high-income shoppers turning to discount retailers and finding satisfaction in switching.

As more consumers start GLP-1 treatments, some CPG brands must work harder to stay in shopping carts. As many GLP-1 users eat less and change their diets, it opens new challenges and opportunities for retailers and marketers.

Retailers and CPG brands may face challenges as President Donald Trump’s so-called “big, beautiful bill” takes effect, ushering in sweeping changes to the Supplemental Nutrition Assistance Program (SNAP).

As Walmart celebrates its 63rd birthday this year, the retail giant continues to differentiate itself through data capabilities, technological innovation, and a willingness to experiment with new strategies.

This is the Q2 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.