Data Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Data
UK Mobile Banking Emerging Features Benchmark 2022

UK Mobile Banking Emerging Features Benchmark 2022

Report
Nov 02, 2022

This fourth annual study ranks 10 UK banks and building societies based on their support of 42 emerging mobile banking features, weighted by consumer demand.

Spotlight: The New Insurtech Product Playbook

Spotlight: The New Insurtech Product Playbook

Report
Oct 28, 2022

Today’s insurtech product leaders need to drive profitability with products and journeys that boost retention, simplify acquisition, and promote organic growth. And they must do so at a time when their organizations are cutting costs.

Privacy, measurement, and undeveloped relationships hinder success of retail media

Article
Oct 19, 2022

Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.

One-third of US teens and adults were hacked or scammed recently

One-third of US teens and adults were hacked or scammed recently

Article
Oct 18, 2022

Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.

90% of marketers measure success differently now because of data privacy changes | Sponsored Content

Article
Oct 13, 2022

Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.

Social users don’t trust Facebook

Social users don’t trust Facebook

Article
Oct 13, 2022

Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.

Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch

Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch

Article
Sep 28, 2022

Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.

Navigating the CMO evolution: Learnings from PwC’s Pulse Survey | Sponsored Content

Article
Sep 19, 2022

Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months.

The Insurance Heads of Digital Report 2022

The Insurance Heads of Digital Report 2022

Report
Sep 16, 2022

Today’s insurance heads of digital are under pressure to modernize and innovate with greater speed to achieve growth of their business. Some of their significant challenges include overcoming resistance to change and a difficult recruiting market.

US FTC investigating Amazon’s iRobot acquisition

Article
Sep 13, 2022

Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.

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Ireland’s privacy watchdog fines Meta $400M for mishandling children’s user data

Ireland’s privacy watchdog fines Meta $400M for mishandling children’s user data

Article
Sep 07, 2022

Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Breaking down Amazon’s Roomba acquisition

Breaking down Amazon’s Roomba acquisition

Article
Aug 09, 2022

Amazon’s Roomba acquisition is a data privacy nightmare: Regulators are worried that Amazon, which already has eyes and ears in consumers’ homes, will now be able to map and monitor those homes.

Spotlight: Canada Bank Technology Spending

Spotlight: Canada Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.

Spotlight: UK Bank Technology Spending

Spotlight: UK Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.

How will marketers curb their third-party cookie cravings?

How will marketers curb their third-party cookie cravings?

Article
May 09, 2022

In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.

Advertising is still recovering after a year of AppTrackingTransparency

Advertising is still recovering after a year of AppTrackingTransparency

Article
Apr 29, 2022

AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.

What personal info would consumers give away for $20?

What personal info would consumers give away for $20?

Article
Apr 29, 2022

Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.

Amazon’s use of seller data for private-label business is under SEC scrutiny

Article
Apr 07, 2022

Amazon faces investigation into use of third-party seller data: As the SEC looks into Amazon business practices, Congress asks the DOJ to investigate the company for obstruction, which could heighten regulatory pressure on Big Tech.

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