Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.

Audience planning has long relied on stable segments, but consumer behavior is becoming more fluid. Signal-based approaches are helping marketers interpret real-time engagement and identify intent as it develops.

Banks must recognize ChatGPT’s new capabilities as a customer acquisition strategy.

The systems measuring behavior record steady progression, but people don’t always move in straight lines. As customer activity becomes more fragmented, the gap between measured growth and reality is getting harder to ignore.

This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.

This FAQ defines the role, explains how it fits within existing go-to-market teams, and outlines what the tooling landscape and job market look like in 2026.

With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.

Retail media has reached a point where measurement is table stakes. But what table stakes actually look like is changing fast. With the launch of its latest measurement tool, Kroger Precision Marketing (KPM) is signaling its priorities for retail media measurement: Speed, incrementality, and clearer decision-making.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

Disney and YouTube TV struck a new carriage agreement late Friday, ending a nearly two-week clash that made more than 20 Disney channels, including ESPN and ABC, unavailable on the pay TV service. The outcome reinforces that YouTube is one of the most powerful forces in digital video, pay TV, and streaming. With a pay TV audience that eclipses its competitors and a viewership that is increasingly moving to digital platforms, YouTube TV is well positioned to capture sports-hungry audiences and the advertisers eager to reach them.

Walmart has expanded its Scintilla Digital Landscapes platform with new capabilities that give suppliers a clearer, data-rich view of how customers move from discovery to purchase.

Despite audience preference for relevant advertisements, users across age groups maintain a generally negative sentiment toward ad personalization, per a Verve study—representing a unique challenge for advertisers. Marketers must understand the factors that make consumers more receptive to personalized ads and adapt accordingly.

This sponsored article by TransUnion® will explore why marketers’ trust in measurement is plateauing.

This sponsored article by Fetch will explore AI in the consumer goods sector.

This sponsored article by Nielsen explores how advertising intelligence helps marketers close measurement gaps.

Data privacy and security are the top concerns of 73% of C-level executives worldwide regarding AI implementation, according to an April BearingPoint survey.

Kroger has consolidated its retail media, consumer insights, and loyalty marketing capabilities under the Kroger Precision Marketing (KPM) brand.