On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.

Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.

Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

Find out what’s next in the digital-first world during a live eMarketer Tech-Talk Webinar

On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

Find out why first-party data is no longer exclusive to customer relationship management

Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.

Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.

Read Insider Intelligence's recent stories.

Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as creepy or invasive.

At this year's Worldwide Developer Conference (WWDC), Apple announced several new privacy-protecting updates, including Hide My Email. Alex Cone, vice president, privacy and data protection at trade organization IAB Tech Lab, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Hide My Email will do, some of Apple's other recent changes, and whether the big tech platforms are more concerned about data protection than about privacy per se.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adverity's Heath Podvesker, general manager, US, for this Tech-Talk Webinar. He discussed strategies to enable collaborative insights generation, and how Ikea, Cars.com, and Havas fast-tracked their way into an insights-driven future.

Marketers have had to be nimble as they navigate during these uncertain times. Real-time data and feedback has helped many—including companies like UberEats and Chobani—stay on top of things and reach consumers with relevant content and marketing amid the pandemic.