Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation. At the same time, customers expect more personalized experiences than ever before and are quick to switch brands if those expectations are not met.

So how do you provide the best customer experience possible?

Watch this webinar and learn how to:

• Create a data foundation to deliver highly personalized experiences
• Use first-party data to gain a full customer view across all channels
• Prioritize customer privacy

Presenters:

Ted Sfikas is the regional vice president solutions consulting, Americas at Tealium. Ted has 20 years of experience in engineering, architecture, digital marketing, social, software as a service (SaaS), telephony, IT service management, lean IT, and automated quality assurance technologies. Before joining Tealium, Ted worked in several senior-level advisory positions—including for CA Technologies and Hewlett Packard—where his focus was centered on building centers of excellence within the financial, healthcare, technology, and retail industries.

Chris Morgan is the director, solutions consulting at Tealium. He has spent his career working within the marketing technology landscape, with an emphasis on ad tech and digital identity. Before Tealium, Chris worked as a display advertising product specialist for the Oracle Marketing Cloud as well as at a media company where he focused on consulting traditional media companies transitioning to a digital-first model.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.