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Spotlight

The New Insurtech Product Playbook

How Leaders Can Drive Profits as Marketing Takes a Back Seat

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About This Report
Today’s insurtech product leaders need to drive profitability with products and journeys that boost retention, simplify acquisition, and promote organic growth. And they must do so at a time when their organizations are cutting costs.
Table of Contents

Executive Summary

As insurtechs’ profitability struggles slash marketing budgets, the burden is heavier than ever on product and technology leaders to drive bottom-line growth. Understanding which strategies can help insurtechs stand out and bring in value will be key to their success.

Key Question: How can product leaders contribute to driving their insurtechs’ profitability?

KEY STAT: Insurtechs saw funding plunge 42.2% year-over-year (YoY) in H1 2022, as investors grew frustrated with their lack of profitability. Product leaders must now prioritize profits above the “growth at all costs” model many insurtechs have followed for the past several years.

authors

Eleni Digalaki

Contributors

Tyler Brown
Senior Analyst
Caitlin Cahalan
Researcher, Financial Services
Tiffani Montez
Principal Analyst, Banking

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