Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa.

US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% YoY growth rate from 2022, when average spending was $1,455.

YouTube is the top social media platform that US Gen Z consumers turn to for banking information, per our survey.

59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.

Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.

Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.

31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.

Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.

56% of US adults think ad breaks on free-ad supported streaming TV (FAST) services should be under 30 seconds, according to an August 2023 ViewNexa survey.

77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.

32% of US adults are watching subscription video-on-demand (SVOD) services less because they are watching more on free streaming services, per a July 2023 Aluma Insights survey. For 34% of US adults, viewing behaviors across streaming services haven’t changed as a result of free streaming services.

Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.

US marketers are using affiliate strategies throughout the purchase journey, including upper-funnel awareness (56%), mid-funnel consideration (58%), and lower-funnel conversion (50%), per June 2023 Gen3 Marketing data.

38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.