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Key stat: Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.

Beyond the chart:

• US ecommerce sales soared on Black Friday, rising 8.5% YoY compared with in-store sales increasing just 1.1% YoY, per Mastercard SpendingPulse.
• Cyber Monday spending was up 9.4% YoY, according to Adobe Analytics.
• After rapid pandemic growth, ecommerce will make up a bigger share of US retail sales this holiday season than ever before, per our June 2023 forecast.

Use this chart:

• Adjust final retail push for the 2023 holiday season.
• Recognize the role of major retailers in holiday ecommerce.

More like this:

• 3 Cyber Five stats and what they mean for retail media
• Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad
• Brands will continue to embrace TikTok this holiday season
• Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.