The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

While many businesses are still trying to get to grips with some of the original implications of GDPR, technology is refusing to stand still. The rapid rise of generative AI is testing the bounds of data protection regulators.

Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.

JPMorgan is opening more branches and launching AI-powered tools to woo new customers.

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.

On Tuesday, Microsoft announced it would use the same plug-in standards as OpenAI, meaning plug-ins can work across ChatGPT, Bing Chat, and Microsoft 365 Copilot. Microsoft is focusing on plug-ins as the future of its OpenAI partnership, and for good reason.

ChatGPT makes up information. When it comes to assessing brand strength, these so-called “hallucinations” can be a tool for evaluating what brand associations really are. And those same hallucinations can be fed back into ChatGPT to generate customer profiles, marketing copy, and even new products. Here’s how.

OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.

Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

Search is positioned to be generative AI’s first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

Generative AI is poised to reshape the search advertising market. With a significant first-mover advantage, will Microsoft grow its share of search ad budgets? How can advertisers stay ahead of the curve?

Microsoft makes bold, highly speculative agreement with Helion Energy: The tech giant is likely taking a leap of faith that AI will yield a nuclear fusion breakthrough in five years.

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

ChatGPT’s popularity, its impact on businesses, and potential for misuse are pushing governments and regulators to set limits. Where do they even begin?

The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.