In-app purchases rebounded in 2023 after a down 2022—but they still lag far behind in-app advertising as revenue-generating products.

What’s driving bank switching: A survey found that dissatisfaction with digital experiences and being treated like a number, not a person, is the surest way to send customers to a competitor. And those chatbots aren’t helping.

Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.

ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove—and challenges to overcome.

OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.

Search is positioned to be generative AI’s first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

Generative AI is poised to reshape the search advertising market. With a significant first-mover advantage, will Microsoft grow its share of search ad budgets? How can advertisers stay ahead of the curve?

Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Generative AI has ample applications within financial services over a three-year horizon, with payments the most promising sector because of its breadth of potential use cases.

ChatGPT and generative AI have taken the business world by storm. But how valid is the buzz around the technology? And how should insurance leaders act on the opportunity in 2023?

ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.

On today’s episode, we discuss ChatGPT, generative AI, and AI’s role in banking. In our “Headlines” segment, we examine if 2023 is really going to be the year of the chatbot in banking. In “Story by Numbers,” we reconcile two sets of data to find out how valuable chatbots really are and forecast how many people will consider using a bank chatbot this year. And in “For Argument’s Sake,” we debate new ideas that you may not have thought of when it comes to AI in banking and generative AI. Tune in to the conversation between our host Rob Rubin, analyst Eleni Digalaki, and Victor Chatenay, strategy and innovation manager at NatWest.

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

How chatbots can increase patient engagement: A research study by AllianceChicago shows how personalized messages boosted well-child visits and immunizations among minority patients.

Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.

Google tackles AI’s biggest challenge: Under its Everyday Robots subsidiary, the tech giant is building bots that understand what humans really want. But internet data could steer the project off-course.