Executive Summary

Best practices in customer experience (CX) are rapidly changing as promising applications of AI make their way into a company’s commonly used technology.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How will AI change how businesses reach potential customers and CX strategy in general?
2. What are innovative ways companies are using AI-enhanced CX technology?
3. How can strategists and marketers leverage this to develop better CX with AI and build new products based on best practices?

WHAT’S IN THIS REPORT? Insights into how AI can improve CX and what companies are—and should be—doing to stay ahead.

KEY STAT: Nearly half of US marketers polled in September 2021 have increased CX-related AI investments in the preceding year.