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Cash app Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cash app

Jack Henry can market AI fraud-prevention tech to strengthen customer trust

Article
Jun 22, 2023

If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.

Mobile P2P users are reaching a critical mass, but untapped segments remain

Mobile P2P users are reaching a critical mass, but untapped segments remain

Article
Jun 08, 2023

US mobile peer-to-peer (P2P) payments have reached a critical mass, and spending is surging—but the media’s spotlight on fraud has stoked consumer concerns, threatening user and spending growth. In 2023, providers will tackle the security issue head-on as they aim to become consumers’ primary wallet.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket

Article
May 26, 2023

The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.

Apple may create the first US super app and other predictions about mobile wallet use

Article
May 24, 2023

Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.

Venmo’s long-awaited teen accounts will bolster user acquisition

Article
May 23, 2023

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

Cash App propels Block to buoyant first quarter even as Square volume falls

Article
May 08, 2023

Surging Cash App user growth helped drive a buoyant Q1 for Block despite recent short seller allegations.

Twitter’s trust issues complicate its super app ambitions

Article
Apr 17, 2023

Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.

Block’s defense against allegations eases investor concerns but fails to answer key claims

Article
Apr 03, 2023

The payments firm responded to some short-seller allegations. But its failure to address key claims could cause future problems.

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Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Block will curb spending in 2023 and focus on building out Cash App

Article
Feb 27, 2023

It wants to develop more adjacent services for the Cash App ecosystem, which could help it maintain its Q4 growth trajectory.

Gen Z and Banking

Gen Z and Banking

Report
Feb 27, 2023

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

A look back on Block’s biggest moves in 2022

A look back on Block’s biggest moves in 2022

Article
Dec 20, 2022

From enabling Apple’s softPOS to expanding its BNPL program, we look back at the biggest announcements from Block this year.

Adyen brings in Block’s Cash App Pay to drive merchant loyalty

Adyen brings in Block’s Cash App Pay to drive merchant loyalty

Article
Sep 19, 2022

Adyen will let its US merchants offer the payment method, which can help Block drive adoption as P2P growth slows.

Block extends Cash App’s reach outside Square ecosystem

Block extends Cash App’s reach outside Square ecosystem

Article
Sep 06, 2022

Cash App users can now pay on popular retail sites like American Eagle and JD Sports, which can help Block boost payments volume and revenues.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Block delivers strong Q1, hails Cash App’s growth potential

Article
May 09, 2022

Block’s gross payment volume increased 31% YoY, aided by strong Cash App engagement.

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