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Cash app Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cash app

How Block’s reliance on Cash App contributed to rough Q1 earnings

Article
May 02, 2025

Macroeconomic uncertainty and an overreliance on Cash App led the company to slash its full-year guidance

Block-owned Square rolls out new banking tools for small businesses

Article
May 01, 2025

It wants to become a one-stop shop for businesses and consumers alike

Why Gen Zers are turning their backs on credit cards

Article
Apr 11, 2025

Budgeting concerns, high interest rates, and other factors are pushing the generation to alternatives.

PayPal’s latest Will Ferrell ad campaign can help boost customer loyalty

Article
Apr 10, 2025

The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal

How Zelle shutting down its app is a sign of its success

Article
Apr 01, 2025

The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions

Block will lay off 8% of its staff after weaker-than-expected Q4

Article
Mar 27, 2025

The company is likely looking for ways to reinvigorate growth after a weaker-than-expected Q4

Google Wallet rolls out features for kids to compete with Apple

Google Wallet rolls out features for kids to compete with Apple

Article
Mar 20, 2025

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Cash App and Afterpay merge as Block consolidates offerings

Cash App and Afterpay merge as Block consolidates offerings

Article
Mar 18, 2025

The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem

Cash App is going after banks’ customers with its new marketing campaign

Article
Mar 18, 2025

Cash App launched a national marketing campaign highlighting its new banking products.

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Block gets FDIC approval to lend directly to Cash App consumers

Article
Mar 14, 2025

The service advances Block’s goal of “banking our base” and could drive Cash App adoption.

Fintechs are gaining trust among Gen Zers

Article
Mar 11, 2025

This bodes well for fintechs trying to build out their financial services offerings.

How Amex’s tie-up with Marqeta can give its debit business a boost

How Amex’s tie-up with Marqeta can give its debit business a boost

Article
Feb 27, 2025

The tie-up also makes Marqeta a more attractive card partner for fintechs

The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Block plans marketing push, BNPL tie-ins after weak Q4

Article
Feb 21, 2025

Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025

Zelle’s growth tear continues with $1 trillion in volume

Article
Feb 13, 2025

Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers

Klarna drives growth ahead of IPO with JPMorgan partnership, crypto push

Article
Feb 11, 2025

These moves can help the company grow ahead of its IPO expected this year

CFPB’s recent rules thrown up in the air after acting director halts operations

Article
Feb 04, 2025

The directive from acting Director Scott Bessent throws recent payments rules like the open banking and BNPL rules into flux

X Money’s Visa partnership will bring real-time speed and added trust to the P2P platform

Article
Jan 28, 2025

Working with Visa will bring the future P2P platform added trust and security—as well as real-time payment capabilities

Here’s how Cash App’s CFPB fine and enforcement action can benefit the P2P provider

Article
Jan 16, 2025

The enforcement action provides closure that could help boost the P2P app’s customer satisfaction in the long run

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