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Cash app Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cash app

X Money will launch this year—here’s why securing adoption will be an uphill battle

Article
Jan 09, 2025

But the social media platform may struggle to get its users on board unless it can differentiate the P2P service from its peers

Banking Trends to Watch in 2025

Banking Trends to Watch in 2025

Report
Jan 03, 2025

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Zelle’s fraud problem continues with CFPB lawsuit

Article
Jan 02, 2025

While the lawsuit may not go anywhere under Trump’s CFPB, the P2P platform’s continual fraud concerns may damage its reputation

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Block got a boost from the Cyber 5 weekend across its two-sided network

Article
Dec 03, 2024

The company used its two-sided network to capitalize on the holiday weekend

CFPB will regulate payment apps like banks

Article
Nov 21, 2024

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

Block’s Q3 gross profit lifted by lending push across platforms

Article
Nov 12, 2024

Square Loans, Cash App Borrow, and Afterpay were all bright spots that should yield longer-term growth

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

US Real-Time Payments Explainer

US Real-Time Payments Explainer

Report
Oct 17, 2024

Two US payment systems—FedNow and the RTP network—are driving real-time payments growth. New features, industry innovation, and emerging use cases will help them overcome implementation hurdles.

Cash App is one of Gen Zers’ and millennials’ top banks—here’s why

Article
Oct 08, 2024

As younger generations use the P2P app for more of their banking needs, it’s still missing key financial services.

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A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

Payments Trends to Watch in H2 2024

Payments Trends to Watch in H2 2024

Report
Jul 02, 2024

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

US Mobile P2P Payments Forecast 2024

US Mobile P2P Payments Forecast 2024

Report
May 28, 2024

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle’s dominance. Here’s how each app sizes up and differentiates to attract younger generations.

Credit is the digitization winner, and mobile P2P payments may have a cap, per Fed survey

Article
May 17, 2024

As consumers made more payments than ever in 2023, new trends are emerging

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

X makes payments a 2024 goal but faces steep challenges

Article
Jan 12, 2024

The P2P payments space is deeply entrenched by competitors that have large networks of loyal users

With Dorsey back in charge of Square, Block is cutting costs despite growth in Q3

Article
Nov 06, 2023

But the company also has plans to cut costs, which will include layoffs

Afterpay, US

CollectionSnapshot
Jul 07, 2023

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