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Capital one Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Capital one

Walmart’s One will relaunch credit card program, solidifying the retailer as a major payments player

Article
Dec 13, 2024

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

US Mobile Banking Emerging Features Benchmark 2024

US Mobile Banking Emerging Features Benchmark 2024

Report
Nov 21, 2024

Our eighth annual study reveals which of the 10 largest US banks lead in mobile app innovation, based on an exclusive survey of which features mobile banking users value most.

Capital One opens dining-focused airport lounge to beef up travel offerings

Article
Nov 19, 2024

Growing its network of airport lounges can help Capital One compete with American Express and Chase for frequent flyers

Google Pay’s feature innovation can help it steal share from Apple Pay

Article
Nov 19, 2024

They can help Google steal some market share from Apple as it opens up its NFC tech.

U.S. Bank rolls out travel booking platform to compete with rival issuers

Article
Nov 19, 2024

The rollout keeps U.S. Bank competitive with other issuers, like Chase, and can help encourage greater travel spend on its cards

What Matt Gaetz’s attorney general nomination would mean for the Capital One-Discover merger

Article
Nov 14, 2024

His aggressive antitrust approach could delay—or stop—the proposed merger. But his confirmation is a long shot

What a second Trump presidency means for the payments industry

Article
Nov 07, 2024

Firms must plan for regulatory changes across areas like BNPL, open banking, crypto, and credit cards

How the Capital One-Discover merger would fare in a Harris or Trump administration

Article
Oct 24, 2024

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

Discover credit cardholders spent less but carried more debt—bad news for Capital One merger

Article
Oct 17, 2024

Failing to improve its consumer risk profile may lead to concerns with its proposed Capital One merger

SoFi wants to step up its credit card game—here’s why its new cards may not go far enough

Article
Oct 10, 2024

The neobank has big credit card aspirations as it looks to become a one-stop shop for financial services, but its new programs may struggle to secure uptake.

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US Cash-Back Credit Card Emerging Features Benchmark 2024

US Cash-Back Credit Card Emerging Features Benchmark 2024

Report
Oct 07, 2024

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Banking and tech nonprofit unveils draft framework for genAI adoption

Article
Oct 04, 2024

Though still in draft form, the new framework can help banks navigate the next steps for safely incorporating the technology.

EWS’s Paze is live. Don’t expect an immediate shift.

Article
Oct 01, 2024

Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off

US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

JPMorgan Chase may take over the Apple Card from Goldman Sachs

Article
Sep 17, 2024

The issuer wants concessions from Apple to protect it from some of the issues Goldman Sachs has dealt with

Banking Trends to Watch in H2 2024

Banking Trends to Watch in H2 2024

Report
Aug 01, 2024

Banks are experimenting with emerging technologies and business models to find new revenue streams. But stepping outside traditional banking molds introduces more business, reputational, and regulatory risk.

US Account Opening Feature Demand 2024

US Account Opening Feature Demand 2024

Report
Jul 31, 2024

Our third annual study reveals which account opening features US consumers value most, based on our exclusive survey.​

Influencer Marketing in the Payments Industry

Influencer Marketing in the Payments Industry

Report
Jun 03, 2024

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

Consumers prefer genAI-created content: Bank marketers, take note

Article
Apr 19, 2024

The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.

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