More than 5 million US consumers will open new bank accounts digitally in 2024, per our forecast. But not all customers will leave satisfied with the account opening experience.​

Our third annual study reveals key account opening features financial institutions (FIs) must prioritize to boost satisfaction, drive higher application completions, and build positive relationships from the start.​

This deck will:​

• Uncover the mobile features that 1,232 US checking account users who opened an account in the past 12 months value most. ​
• Reveal where banks are missing the mark on satisfaction in the application experience.​
• Identify what features can set banks apart and best help them win new customers.​