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EMARKETER

US Mobile Banking Emerging Features Benchmark 2024

Exposing the Disconnect Between Consumer Demand and Innovation at the Top 10 Banks

Report by Tiffani Montez  |  Nov 21, 2024
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About This Report
Our eighth annual study reveals which of the 10 largest US banks lead in mobile app innovation, based on an exclusive survey of which features mobile banking users value most.
Topics
Financial Services
Banking
US

US banks must innovate to stay relevant, as the mobile audience shifts younger. Our eighth annual study reveals the innovation gaps that top banks must address to align with consumer demand.

This deck will:

  • Uncover the emerging mobile app features that 1,392 US mobile banking users value most.
  • Compare support for these features among the 10 largest US banks by domestic assets.
  • Identify high-value features with limited bank support to help banks meet unmet demand.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

authors

Tiffani Montez

Contributors

Suzy Davidkhanian
VP, Content
Nikolai Dineros
Maria Elm
Erika Huber
Director, Report Editing
Madan Kumar
Copy Editor
Na Li
Director, Primary Research
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Julia Woolever
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