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Artificial intelligence Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Artificial intelligence
Fake AI-generated KFC ad ignites debate over ethical adoption

Fake AI-generated KFC ad ignites debate over ethical adoption

Article
Apr 07, 2025

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

Behind the Numbers: Using AI at Work: Part 2—How companies are using AI and tips for employees on how best to use it

Audio
Apr 04, 2025

On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.

Behind the Numbers: Using AI at Work: Part 1—Employees Anxiety Levels and How the Tech is Impacting Jobs

Audio
Mar 31, 2025

On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.

OpenAI Ghibli Craze Reveals a shift in how consumers see AI

OpenAI Ghibli Craze Reveals a shift in how consumers see AI

Article
Mar 31, 2025

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

Meta expands AI ad features to optimize performance

Meta expands AI ad features to optimize performance

Article
Mar 24, 2025

Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.

GenAI is transforming marketing, but a cautious approach is key

GenAI is transforming marketing, but a cautious approach is key

Article
Mar 20, 2025

Unilever, Publicis emphasize AI: The companies are incorporating AI technology into their marketing efforts while maintaining a cautious approach that’s paying off.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

Perplexity’s new ad pokes fun at Google AI in an effort to gain market share

Article
Mar 18, 2025

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

How AI voice is transforming the creator economy

How AI voice is transforming the creator economy

Article
Mar 12, 2025

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.

OpenAI hints at advertisements while Google brings ads to AI Mode

OpenAI hints at advertisements while Google brings ads to AI Mode

Article
Mar 10, 2025

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

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X could face DOJ probe as senators accuse Elon Musk of leveraging political position

Article
Mar 07, 2025

Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.

Digg revival aims to bring ‘good vibes,’ but how will it monetize?

Article
Mar 05, 2025

Digg makes a comeback 12 years after it was sold: While the revival promises “good vibes” and a community-first focus, how they’ll monetize is unclear.

Microsoft Copilot launches AI-powered ad features to vie for ad dollars in the chatbot space

Article
Mar 05, 2025

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

How AI is changing events platforms

How AI is changing events platforms

Article
Mar 04, 2025

Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group.

Pinterest tries to address flood of AI content

Pinterest tries to address flood of AI content

Article
Mar 04, 2025

Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.

Figure AI to start testing humanoid robots in homes

Article
Feb 28, 2025

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Meta may launch standalone AI app to compete with ChatGPT and Gemini

Meta may launch standalone AI app to compete with ChatGPT and Gemini

Article
Feb 28, 2025

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

Stripe leans on AI, stablecoins to maintain growth after strong 2024

Article
Feb 28, 2025

The company will lean on AI and stablecoins to maintain its momentum

X’s AI-generated ads may not win brands back

Article
Feb 24, 2025

X adds automated, AI-generated ad creation: The move is another attempt for X to win back brands the platform lost.

US Retail Ecommerce Returns 2025

US Retail Ecommerce Returns 2025

Report
Feb 21, 2025

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

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